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If you are a Canadian resident and an avid Instagram user you’ve probably noticed a major change recently. Instagram has stopped counting the number of likes for photos or video uploaded to your Instagram feed. 

The new “experiment” is being done in an effort to improve the quality of content users are posting. Instead of competing for likes and followers Instagram is hoping it’s audience posts more organic and unique media.

If the change proves successful there are plans to expand in North America next. How this will positively or negatively businesses who promote themselves largely on Instagram will be interesting. 

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